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Attracting the Next Generation of Donors

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By David Munshine, President, The Munshine Group

“Life isn’t about the money you make, it’s what you do with your life to impact others.”

–from the “2014 Millennial Impact Report”

Attracting younger supporters is a big challenge for nonprofits. Most
fundraising strategies are geared to the older population (those born before
1945). While this group is generous—79% give to charity—year by year their
numbers are shrinking. So organizations need the next generation of donors to
replenish that pipeline of support. This includes millennials—those born between
1981 and 1993—and their older siblings, the 40-somethings.

How do you engage people who are early in their careers or still building them,
may be paying off student loans, saving for a home, or paying hefty child care
bills, and are not necessarily in the mindset of giving? Read more

The Allure of Proactive Research

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By Gil Israeli, Director of Prospect Research and Senior Writer, American Technion Society

Why didn’t you do my research first?, said my irritated colleague. I had an appointment!

If you’re a prospect researcher and you’ve ever heard these words, then you may have fallen into a common occupational trap. My intention in today’s post is to caution novice prospect researchers who tend to wander from their assigned duties of reactive research to the promised land of proactive research.

The former is what our colleagues ask for when they’ve already gone through the drawn-out process of identifying a prospect and securing the path to meeting this person. Their research requests are timely and critical. They have impending meetings and need research data (often on short notice) to better strategize their encounters. Read more

If You Believe in Predictive Modeling

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By Lawrence C. Henze, J.D., Principal Consultant, Target Analytics, Blackbaud

Sorcery, black magic, supernatural, paranormal, hoax, alien influence; these terms are but a smattering of ‘explanations’ given over the centuries of humankind for mysterious phenomena that defy rational thought.

Until recently, using predictive modeling or statistical analytics to identify gift prospects also bordered on the inexplicable. For many, statistics or math are areas of study to be taken only as required. Over the years, my personal favorite is the use of the term ‘fairy dust’. Well thanks to J.M. Barrie, we all know that we only have to heed the advice of Peter Pan: “If you believe in fairies, clap your hands.” Of course, it also helps to see the power of predictive modeling in addressing the questions that lead to greater success in fundraising. Read more

18 Great Resources Every Fundraiser Should Know About

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By Helen E. Brown, President, Helen Brown Group

Here at the Helen Brown Group, we get lots of questions from clients that aren’t just about prospect research, relationship management or analytics…and finding the answers to non-traditional questions is a lot of fun for me and the team!

So I thought you might like to see the answers to some of the questions we’ve gotten lately from clients asking “where would you recommend that I look for…?”

Everything on the list is free (or worth every penny). Enjoy!

Campaign planning tool: the gift range calculator

This is the site you head to when your board chair says “Welcome aboard. What will we need to do to raise $10 million?” No need to panic, just use this handy little gift pyramid calculation tool. Read more

A Change of Seasons: Fundraising in the Summer Heat

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By Richard Guiss, Associate Director of Development, Martha’s Village Kitchen

Seasonal giving is a particular challenge for our nonprofit. However, I am not speaking about giving during the holidays, but during the change of seasons, specifically from summer to winter.

As a nonprofit serving the desert communities in the Coachella Valley in California, the change in seasons creates a dramatic shift in our donor base. Donors who live in the coldest area of the county spend the winter here in the desert. The “season” ends in May and many leave before the summer heat arrives. Read more

Executive Order for Open and Machine Readable Data

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By George Ford, Product Manager, Online Subscription Services, FC. Reprinted with permission of the Foundation Center.

Back in May, the White House issued an executive order and accompanying memorandum which stated that “the default state of new and modernized government information resources shall be open and machine readable.” For the nonprofit community, the announcement was intriguing. What would it mean if all that data on foundations and their grants were liberated from hundreds of thousands of IRS Form 990s and, for the first time, made truly open, searchable, and readable by machines? Read more

Empowered Donor-Fundraiser Relationships

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By David Langiulli, Certified Professional Co-Active Coach and Princeton University philanthropic advisor, Connect-Coach-Create

Recently, Graham Coppin and I hosted a webinar with a small number of seasoned fundraisers to explore the topic of empowered relationships between donors and fundraisers: how to create and sustain them. In fundraising, we know that every donor is unique. Each has his/her own circumstances, desires and interests.

We also know that the “relationship” is as powerful (perhaps more) than either of the individuals. Often, a misconception arises in the minds of fundraisers when they start to believe that the donor has all the power (after all, they have all the money). Read more

The Power of Big Data: Why the Numbers Matter


By Jessica Sochol, Digital Content Strategist, Relationship Science

Any seasoned nonprofit fundraiser knows that recruiting and developing donor relationships requires a mix of hard and soft skills. Traditionally, the emphasis is on the soft: articulating the cause, recruiting supporters, inspiring passion and building relationships. As data about donors and marketing analytics becomes more plentiful, more minutely examined and more widely accessible, it’s no surprise that organizations are now also appreciating the importance of numbers in addition to handshakes when finding ways to increase their impact. Read more

Co-Membership and Fundraising: Affiliations, Networks and Community

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By Gil Israeli, Director of Prospect Research and Senior Writer, American Technion Society

There is a micro-macro relation between the affiliations of your lay people and the prospects you are seeking to connect with (micro) and your overall existing network of lay people, board members and prospects that comprise your organization’s lifeblood – your community (macro).

When seeking to connect with a prospect, it is smart fundraising to draw on a lay person who knows the prospect. Since this isn’t always possible, the next best strategy is to introduce and connect people who share unique affiliations and affinities. One anthropologist has described these social traits as “co-membership” – unique points of contact in shared identity. Read more

A Gift Frequency to Area Report Can Locate Your Most Loyal Donors

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By Christopher Hubert, Assistant Director of Prospect Development, University of Virginia

It’s funny how the right question, asked at the right time, can lead to some amazing changes in how you produce research for your colleagues. In my case, it was the director of our planned giving department, Jason Chestnutt, asking me, “Is there a way to determine whether prospects have been giving to our institution for 15 years?”

As it turned out, his question was the catalyst to move forward with a question I had been stuck on for quite a while: how best to capture our repeat donors? I certainly had been to enough presentations and conferences to know that these prospects, which can be overlooked by advancement officers, are often precisely the donors who are looking to make life-changing gifts. (Source: The Supporter Journey) Jason, as it turns out, recently attended a prospect research seminar by Sarah Tedesco from DonorSearch, where he learned that… Read more