Timely Tweets: Real Time Marketing in the Fundraising Industry
By Ethan Fenton, Chief Conversation Starter, iWave Information Systems
Can you guess what Zombies and Oreos have in common? The answer might surprise you: the commonality between the two has to do with the recently popularized practice of “Real Time Marketing.” Real time marketing is an on-the-fly marketing approach that promotes products or brands by associating them with trendy events in hopes of exploiting the event’s popularity for profitable gain and is a unique by-product of the Social Media revolution. In this world of “push notifications” it has become increasingly important for companies and organizations to communicate with… Read more
Fundraising Compass 