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Posts from the ‘SOCIAL NETWORKS’ Category

Timely Tweets: Real Time Marketing in the Fundraising Industry

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By Ethan Fenton, Chief Conversation Starter, iWave Information Systems

Can you guess what Zombies and Oreos have in common? The answer might surprise you: the commonality between the two has to do with the recently popularized practice of “Real Time Marketing.” Real time marketing is an on-the-fly marketing approach that promotes products or brands by associating them with trendy events in hopes of exploiting the event’s popularity for profitable gain and is a unique by-product of the Social Media revolution. In this world of “push notifications” it has become increasingly important for companies and organizations to communicate with… Read more