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Posts from the ‘BIG DATA’ Category

The Power of Big Data: Why the Numbers Matter

BigData_11092014

By Jessica Sochol, Digital Content Strategist, Relationship Science

Any seasoned nonprofit fundraiser knows that recruiting and developing donor relationships requires a mix of hard and soft skills. Traditionally, the emphasis is on the soft: articulating the cause, recruiting supporters, inspiring passion and building relationships. As data about donors and marketing analytics becomes more plentiful, more minutely examined and more widely accessible, it’s no surprise that organizations are now also appreciating the importance of numbers in addition to handshakes when finding ways to increase their impact. Read more