By David Lawson, Co-Founder & CEO, NewSci, LLC
There is no more human of an action than giving time and treasure to help people who you have never met and for benefits you may never receive. It has been proven this act releases pleasure chemicals in our brain, making it something we want to do again and again.
Lower level giving relies on this fact of biology to bring in donations through the mail, on-line, events, and kettles. This serves as the base of the giving pyramid.
Major gifts is perched atop this pyramid, demonstrating year after year that no sector on earth can monetize a relationship better than our own. Name another industry as capable of using value-based pricing. You can’t…