By Avis Richards, CEO and Founder, Birds Nest Foundation
Few forces can equal the power of media in today’s global society. Whether it be on the big screen, at a film festival, a Public Service Announcement, televised news (and its variants including investigative reporting and news-entertainment shows), or for in-house use, we’re a society that now necessitates video content. In turn,video content is the fastest, and most efficient way to spread information, to educate, and to raise awareness.
A couple of years ago, technology revolutions began to upend the film industry. Cheaper cameras, the shift from celluloid to digital media, and the development of internet-based distribution democratized the industry, and the cost to make a video fell dramatically. This democratization has led to an explosion of new media from every cat owner to amateur filmmaker. That’s when I first saw an opportunity to work with charities to help them develop a voice… Read more