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Learning Relationships, Love and Becoming a Major Gifts Fundraising Organization

Scaffolded Learning zpd 061513

By Gil Israeli, Director of Prospect Research and Senior Writer, American Technion Society

What is one critical difference between an organization that has raised several major gifts and the organization that continuously raises major gifts… maintaining a growing major gifts program?

In brief,  the latter nurtures longevity in all its relationships and understands that longevity is the key to nurturance. And, specifically, it is learning relationships that elevate organizations to raise major gifts.

Today, having a major gifts fundraising program has become the outstanding priority (and sometimes wish) of many fundraising organizations. After all, you can spend two years raising small gifts of $5,000 to meet a $1,000,000 campaign goal, or, you can cultivate the same number of prospects all with $50,000 to $100,000 gift potential… and target a much higher campaign goal.

The strategy to achieving this requires multiple developments in your company culture… and a confluence of three critical persons in your operation: board members (which includes donors and volunteers), fundraisers and researchers. A healthy web of relationships here bears directly not only on your annual fundraising revenue but also the robustness and longevity of your organization.

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Welcome to your site! About submissions…

From the editor:

Please feel free to post your responses!

FC welcomes your own longer original posts – from a few paragraphs to something such as an article, which will be published on the site.

Fundraising is broadly interpreted: you may work in a large Development operation or be an individual (and not circumscribed by walls) such as a documentary maker, etc.

Some ideas, from the technical to strategic to societal, that you may like to use as jumping boards:

  • How to estimate a prospect’s net worth in a mercurial economy?
  • Market volatility, Madoff and the recovering economy: what’s the new normal in fundraising?
  • The government budget, politics and funding for, e.g., NSF, NIH, NASA, CDC, NEA, NEH, etc.
  • How do we make databases better serve our needs?
  • Read more