How To Infiltrate Major Gifts Management Meetings
Your organization has partially succeeded at leveraging prospect research in its drive to cultivate donors. You (as researcher) may not yet have the opportunity to be present at Major Gift Management meetings. The meeting is a staple of all organizations with genuine major gifts programs. In this context, fundraisers and management meet to discuss a slate of key prospects – those that are being actively solicited for these gifts and those that are in earlier stages of cultivation. Depending on your organization, you may not be involved in this meeting, may be involved in a token way or may have a much stronger role from the perspective of prospect management.
Here are ten actions that may help you get invited to these meetings and also promote your participation in them:
1. Start with the mundane: schedule the meetings, ensuring that the numerous persons are available.
2. Be the gopher that organizes the agenda: gather prospect names from fundraisers and management.
3. Set up the technology (projector, etc) for display purposes. Provide on-the-spot display of database information at these meetings.
4. Prepare materials for these meetings: the lists, prospect research for specific cases. RFM analysis for all names can also be a great combinations of indicators for quick context.
5. In advance, conduct special research as necessary, e.g., benchmarking a company, analyzing stock holdings, estimating the gross income of a medical practice, etc.
6. Provide on-the-fly research during the meeting. Open additional browser windows along with your database program to provide access to your research tools.
7. Be alert to cases when more data is needed and be ready to do the research – immediately after the meeting.
8. Provide specifically targeted proactive research for each meeting, which you can briefly present and review.
9. Take copious notes at the meeting. In other words, be the organizational memory, so that you’re the go-to person when someone needs to recall a detail.
10. Provide post-meeting action notes in which you briefly summarize the key status of each prospect and, quite importantly, the next actions for cultivation in each case. Distribute to participants.
So, that’s how to get invited to major gifts management meetings by being a source of information. Of course, many fundraising organizations have gone beyond this and evolved to incorporate prospect management as part of their operation. In these cases, the research function also includes monitoring and helping to manage fundraisers’ portfolios so that they can optimize their time and energy. As Armando Zumaya discusses in his article – My Letter To Your Vice President – this involves a fairly progressive redefinition of the role of the researcher in your organization.
As the researcher, pick your moments carefully, and, gradually, your organization will come to appreciate the added value and insights that research brings to the overall fundraising process.
Your other serious benefit is that by being present you get to listen to your colleagues and learn about the workings of other parts of your organization, particularly the process by which major gifts fundraising and management strategize their way to successful solicitations.
Reflect on the Japanese proverb: “Vision without action is a daydream. Action without vision is a nightmare.” Prospect research can enrich the team’s vision which, potentially, makes fundraising efficacious. Reliable data rises above opinion and can confirm/inform/redirect educated guesses. In a business in which major gifts fundraising involves a long-term process and frequent detours on the way, the best we can say is – potentially efficacious. Time tells.
Be an asset! Be proactive!