By Gil Israeli, Senior Writer and Director of Prospect Research, American Technion Society
Organizations that are successful at raising major gifts identify prospects with the right capacity and interests that fit their mission. They consider plausibility from the start – the critical element: Could the prospect enrich his or her life through a relationship with us and eventual gift?
Other questions include: Is the prospect over-committed? What do we know about his assets and more liquid wealth? How has the economy affected this? Identification tends to be the easier part, whereas securing the critical first meeting often requires the aid of a door-opener or “access person”.
Who is an access person? Read more
From the editor:
Please feel free to post your responses!
FC welcomes your own longer original posts – from a few paragraphs to something such as an article, which will be published on the site.
Fundraising is broadly interpreted: you may work in a large Development operation or be an individual (and not circumscribed by walls) such as a documentary maker, etc.
Some ideas, from the technical to strategic to societal, that you may like to use as jumping boards:
- How to estimate a prospect’s net worth in a mercurial economy?
- Market volatility, Madoff and the recovering economy: what’s the new normal in fundraising?
- The government budget, politics and funding for, e.g., NSF, NIH, NASA, CDC, NEA, NEH, etc.
- How do we make databases better serve our needs?