Why Fundraisers and Prospect Researchers Should Talk More: Major Gift Prospects and the People Who Can Help You Reach Them
By Gil Israeli, Senior Writer and Director of Prospect Research, American Technion Society
Organizations that are successful at raising major gifts identify prospects with the right capacity and interests that fit their mission. They consider plausibility from the start – the critical element: Could the prospect enrich his or her life through a relationship with us and eventual gift?
Other questions include: Is the prospect over-committed? What do we know about his assets and more liquid wealth? How has the economy affected this? Identification tends to be the easier part, whereas securing the critical first meeting often requires the aid of a door-opener or “access person”.
Who is an access person? Read more